press officer/public relations officer

press officer/public relations officer

Outdoor interview with a journalist
Outdoor interview with a journalist Preparing background materials for a press release In front of the cameras A press spokesperson´s personal statement
press officer/public relations officer:

Who are they and what do they do? A public relations officer presents the relevant organisation to the public and media and news agencies in as favourable a light as possible.

What are the activities of the job? S/he provides information on the organisation's views, publishes its press releases and offers information on its key activities etc. Her/his role often also includes commenting upon unpleasant matters and defending her/his organisation's threatened reputation. S/he also often works on the "public relations" side, i.e. makes efforts to achieve the maximum visibility of the organisation and arranges for her/his or the organisation's managers or senior staff to have interviews with journalists, arranges opportunities for the organisation's manager and other staff members to deliver speeches or presentations in congresses, conferences, trade fairs etc.

Where is it done and under what conditions? On the normal premises of the organisation, in meeting rooms and in press conferences, sometimes in front of cameras.

What tools/equipment do they use? Information and communications technology, and other communication and presentational aids, including printed material.

What do you need to succeed? You need a university degree, good oral skills, neat appearance and cultured conduct and good social skills.


press officer/public relations officer:
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